Universal Pleasure Factory is an association based in Romania, working on performing arts and cultural projects that facilitate the collaboration between artists on an international level – and within that, we mostly introduce Eastern European creators to the West or more likely we introduce The West to them. Our goal is to help them connect on a very personal, peer to peer level, because we believe that personal, direct experiences have the biggest impact on us, so on our work as well. Thus we always try to not to frame our projects, their meetings too much, to keep it as close to the reality of everyday life as possible, keep it non-institutionalised. This means that the form and structure of our projects always change, depending on the needs of the given artist or commission, but one principle always stays in the main focus: the fact that by getting to know someone else’s reality from close, one can not only build down stereotypes, assumptions and fears, but also gets a new perspective on him/herself and his/her environment, this way broadening his/her own identity.